Monday 22 October 2012

Midlands Fashion Designer Award 2012


On Friday I was very excited to be part of the Make Up Team backstage at the Midlands Fashion Designer Awards at The Birmingham Botanical Gardens. The awards are such a great evening and a really important way for up and coming designers to showcase their work.

We were using Youngblood Cosmetics who sponsored the show and specialise in mineral make up. I'd never used this brand before and have always been a little aphrehensive about mineral make up and I don't totally know why? Maybe because I thought the foundations wouldn't give as much coverage as much as a liquid or compact. But I was actually pleasantly surprised with the brand.

The kit we were given was extensive and looked sleek in a large metal carry case. The packaging for the brand was beautifully simple. The Head Make Up Artist Jules Cardozo-Marsh created a simple runway look to go with all the outfits, flawless base, contoured cheekbones, defined brows & a colour wash on the eye.

I'll start with the base. I wasn't overly keen on the cream concealers as I found they weren't thick enough to keep dark circles under the eyes hidden. I also found there wasn't a great range of shades, only 5 which to me doesn't seem alot.




The foundation we used was their mineral foundation in powder form. I loved the coverage this gave and it didn't look cakey even after several touch ups throughout the evening. The product was really easy to blend and I used a MAC 130 brush. There is 16 shades all together in the loose powder foundation which can all be blended easily. I found 'Soft Beige' was a pretty good match for most fair skin tones. We also used these foundations on the lips to create a matte base and they worked pretty well. The lips became dry after a while but then that would be expected with any kind of foundation base on the lips, so I can't criticise for that one!!



For the eyes we used one colour in a simple colour wash way. We used 'Granite' from the crushed eyeshadows and I found this was a lovely colour and nice and easy to apply. On some dark skin tones I used a pressed powder in 'Concord'. This I wasn't so impressed with for all the reasons I thought before hand. I found the colour went on patchy and found it quite difficult to build up a flat layer of colour, something I could have done without backstage at a busy fashion show!!

All in all I was pretty impressed with the extensive kit that Youngblood provided for us and the quality of their products.



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